Hardin Power Group

Building a Brand Around Trust

When Worldwide Electric Services became Hardin Power Group, the new name needed a brand worthy of it. I created the identity from the ground up: the logo, the look, and the voice, all built to feel solid, reliable, and industrial. To introduce the brand, I developed a campaign around one idea: trust is one of the best things Hardin builds, and it’s part of everything they do. The launch ads show trust, integrity, and loyalty as the structures they build, then carry through to digital ads and the new website.