Herb's Aromatic Vodka

Brand, Logo, and Bottle

A friend was leaving advertising to pursue other interests, and wanted to leave with something real: a spirit of his own. I designed the entire brand for Herb’s Aromatic Vodka, from the handwritten logo to the frosted bottle and its four herb-infused flavors: fennel, cilantro, rosemary, and dill leaf. It turned out beautiful, and tasty. Herb’s was later sold to two retired Seagram’s executives and another entrepreneur, while its founder now writes books and enjoys the ocean breeze in Florida.