Kinetic Fitness and Recovery

Far Beyond Fitness

Kinetic Fitness and Recovery is a boutique-style gym with a recovery spa, built on the belief that true fitness is a holistic journey for your health, mind, and body. The challenge was showing that a workout alone is only half the story. I developed the “Far Beyond Fitness” campaign around one visual idea: the everyday tools of fitness, a kettlebell, a dumbbell, and a running shoe, each cut in half, with the question “Getting the full benefit from your workouts?” The idea carries across print, an animated social story, and a dedicated landing page that introduces Kinetic’s recovery services.